My previous post touched on the ethics and morals – or lack there of – in cyberspace. I’ve spent weeks wanting to address what I’m about to discuss on my blog, but have been quite hesitant. Here goes…
A few weeks ago I walked through my house – I’m sure from my office (where I was most definitely immersed in all things IMC) to my kitchen (to quench my thirst from said IMC immersion). During the trek, I noticed the other half watching a documentary on the history of gangs in America. I happened to pass by during a segment concerning online gaming – racist online gaming. Seriously?
We’ve covered lots of information this term on online gaming, advergaming, and both the positive and negative aspects of using this type of social media. Like most online gaming, this particular game was aimed at computer-savvy teens, albeit white teens. The game uses racially motivated violence to create entertainment. I refuse to give any more details for fear of giving it any more word-of-mouth, but it did have sponsors and hate brands placed within the game.
It shocks and saddens me that we have come this far with technology and social media only to have some that use it with such ignorance. Again, it goes back to my previous post and the much needed education and etiquette that the Internet is lacking, as well as some controls. It is such ashamed to think of what we may lose with more control of the Internet, but with all of this advancement in technology comes tremendous responsibility.
We started out copying it all down on the walls of caves and then tablets (and I’m talking old school pieces of stone – not the tablets of new technology!). Eventually, we got into thermal paper, copy machines and scanners. Through it all we developed things from the constitution to copyright laws to protect the hard work and original ideas of creatives. Now it is nothing to copy a digital file and with the simple click of a button redistribute the piece to the masses.
I began this IMC week with very black and white thoughts – our original intellectual property in cyberspace should be treated just as we treat our physical property in our real world. It didn’t take long for my thinking to become very gray. I heard very personal accounts from classmates who had friends that had found their niche on the Internet and were most definitely wronged, articles on just how and why what was Napster, worked. Most interestingly, I heard about ways that individuals could take all the seemingly bad aspects of being infringed upon and turn it into a positive experience.
The thing is the Internet truly is a different world. It demands being looked at from a completely different perspective. And though intellectual property rights are important, the environment of the Internet is based on sharing to create community. Education and awareness is needed to teach respect and proper etiquette for this environment. But what do you think? Is this an area that may ever truly be controlled? Can we ever have a clear fix on intellectual property rights in cyberspace?
Is mobile marketing too personal? Think about it. Our mobile phones have become so much more than that – they’re more like an appendage. Mobile phones are our daily journals – a way to record the ins and outs of our day, a place to store our friendships and to record the most pertinent of information.
“Text messaging is a growing trend between users becoming more popular than actually calling a person, but more so interesting and great for marketers; people seem to be very receptive to text messaging.” It is also seen as, ” something psychologically gratifying, exciting, or “cool” that we have as this is “new” technology to get a text message to a cell phone.” As with everything else that becomes the next “new thing,” marketers will find a way to use it to the best advantage.
Many companies (think BMW) create paperwork on clients, hoping for as many personal details as possible. In this sense clients are giving permission to receive marketing messages via text messaging, but other companies work more like telemarketers – buying information. For a device that has become our most intimate accessory, when is mobile marketing too much?
Read more: http://www.searchenginejournal.com/text-message-advertising-grows-in-the-mobile-space/7010/#ixzz1KaorDRib
Searchenginejournal.com. (n.d.) Text message advertising grows in the mobile space. Retrieved on April 24, 2011, from http://www.searchenginejournal.com/text-message-advertising-grows-in-the-mobile-space/7010/